Tourism Marketing Strategy
Where mind power and creativity find a home
All of our expertise is at your disposal to empower your brand in accordance with your own vision. With a proven track record in the industry that blend business acumen and pioneering creativity, we add critical marketing value to tourism enterprises and destinations. Being part of a leading regional communication group, the V+O Group, we combine our industry expertise and unique network with branding, PR, international media advertising, digital marketing, online reputation and social media expertise, all under one roof.
V+O GROUP is a leading integrated communications agency, with an extensive domestic and global network of partners through which it offers businesses and organisations value in analysis, strategic council, creative direction and actionable solutions. With a 16-year track record of development and expansion, it has 130 employees across its international network (75 of them in Greece), 120 established clients and offices in Athens, Brussels, Belgrade, Bucharest, Lagos, Sofia, Tirana and Nicosia addressing a market of 250 million consumers. It has acted as communication advisor for major international and local players in the tourism sector, ranging from airlines and cruise lines, to hotels and destinations.
The first phase of the enhancement process is for your brand to undergo a comprehensive health check. This is where we assess all your brand’s vital signs in order to identify where to direct attention in the process of getting you and your brand fighting fit.
It’s time to enter the engine room, the nerve center at the heart of MINDHAUS. It’s where we do the research and analysis as part of a comprehensive marketing assessment. We look at your brand, its competitors, international best practices, latest trends. We look at how aligned your different departments are. We construct a tourism marketing plan, piece by piece, until it’s a perfect fit for you. And then we commit to measurable results.
Get ready for a creative makeover. This is where your brand gets to try on a whole new wardrobe and experiment with new styles that match your marketing assessment. Modern, post-modern, loud, delicate, bold, subtle, daring or minimalist. All that matters is that you look great and that it’s the perfect match for your audience.
Your brand’s looking good. It’s got a spring in its step and it’s firing on all cylinders. Now it needs to shout its new-found confidence from the rooftops. So this is where we figure out how you’re going to tell the world about the new you. A fully developed communication plan to spread the word to those who already know you and those who don’t. Yet.